WOLL. DO DIFFERENTLY. DO BETTER.
A clear goal, right from the start
Simplifying cooking with high-quality cookware and intelligent solutions – this has been the claim of Norbert Woll GmbH since 1979.
No road is too long to the best product
Admittedly, making cooking easier was initially a rather self-serving endeavor. Norbert Woll, a passionate cook, was dissatisfied with the equipment in his kitchen and began to develop his own cookware, and he did so without sparing any expense or effort. For example, he had freshly cast blanks shipped from Sauerland to Switzerland – because the specialists in Valais were simply the best when it came to sealing. A business economist would probably have shaken their head in despair – Norbert Woll only cared about the quality of his pans.
A new generation – the same perfection
Since 1997, André Woll has been managing the company together with his mother Ursula – with the same quality demand on products and production. In order to be able to maximise the potential of the company in Saarland, a brand new factory was built. Here, every single article is conceived, developed, designed and produced by an inhouse team. By the way, Switzerland was brought to Saarwellingen at the same time, the know-how now ensures high-quality surface finishes directly on site and without the pans having to travel the long distance. Only the raw materials still come from our neighboring country – because there is no better anywhere in the world.
Made in Germany – more than a phrase
Germany as a location is elementary for Woll: it is a commitment to social responsibility and secure jobs.
Germany is also a competitive advantage for Woll: only locally can production be so spontaneous, flexible, price-stable and quality-assured. And since Woll articles are creative solutions for the kitchen, it helps if the path from idea to product is as short as possible. At Woll, it's a short walk – the product designers' office is a stone's throw away from the melting furnace.
With know-how and vision, in-house and partnership-based and sustainable cooperation with suppliers, Team Woll produces more efficient and better in Germany than elsewhere. This is important – after all, the claim has always been to make the best products possible. Not the most expensive.
Always different, Always Woll
All of Woll's ideas start with a blank sheet of paper and the question: how can we make cooking a little easier? So, unique solutions are constantly being developed: from removable pan handles that make handling easier in the kitchen, to plasma-coated surfaces that are incredibly resistant and allow almost fat-free frying. From sustainable induction bases that save energy, to the smart lids that can assume different positions and has revolutionised the cooking pot. These products were and are so fundamentally new that Woll has even had to develop their own tools to build them. This is how products are created, that make everything a little different, and above all – a little better.
The journey has only just begun
Today, the company is proud that even its entry-level product leaves its competitors' premium pans behind – in independent tests. They are also proud that Woll products are now appreciated in over 60 countries, and that the woks are really well received – particularly in China of all places. That the product series are winning design awards in succession, and that customers send personal letters telling stories of how they use Woll products to make grandmother's recipes even better than grandmother herself, might just top the list of reasons for pride at Woll. All of this is the impetus for Team Woll to continue working with much dedication on new and better products that make cooking lots easier and that deserve the ultimate seal of quality: the "Woll" mark.
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